EyeOn Masterclass "Forecasting and Demand Management in Life Science Industry"

Loek Lemmens   |   October 04, 2012   |  

Who:      Demand Planners, Forecasters, Inventory Planners,
S&OP Managers, Demand Analysts, Supply Chain Managers.

When:    November 28th, 29th & 30th 2012

Where:  Genèva, Switzerland

Market conditions for pharmaceutical and medical device companies are challenging nowadays. Regulatory barriers, increased competition, margin pressure, complexity of product introduction and phase out, governmental interventions and the need for a more personalized care are some of the key words characterizing these challenging conditions. These changes are translated into increased variability of demand and higher levels of uncertainty in forecasting product adoption and consumption. This has turned the demand planning function into a vital business position.

Despite efforts over the last decades to increase value chain flexibility, forecasting demand is still of eminent importance in many companies. All entities in the value chain operate triggered by the expected demand from the end customer. The quality of the estimation of the demand directly influences the quality of the chain in terms of customer service levels, inventory levels and cost levels. Research shows that in many companies, ten percent or more of net gross profit is lost because of forecast inaccuracy. It causes overages and shortages in inventory. Additionally, the inaccurate forecast causes production re-planning that creates purchasing, financing and scheduling difficulties.

This 3-day forecasting and demand management training is designed to introduce the key concepts and core requirements needed to enable robust demand planning processes that drive your business.

After attending this forecasting and demand management master class you are able to:

  • Define and execute improvements on your forecasting and planning process
  • Understand the elements that influence demand and value the benefits of a robust forecasting process.
  • Circumvent potential obstacles and barriers to changing the process
  • Identify how the demand plan is best integrated into crucial business processes (like manufacturing, execution, strategy) and the S&OP process
  • Implement meaningful measurements for the demand management process.
  • Use Point of Sales data to improve the quality of your forecasting and demand shaping activities
  • Evaluate skills and competencies needed in the demand planning process.

This course also offers a unique opportunity to meet and discuss with your demand planning peers from different companies in the pharmaceutical industry.

The demand management training is facilitated by Freek Aertsen, Renske Munsters, Bram Bongaerts and Loek Lemmens (EyeOn).

The training also includes real life case examples.


Day 1. Forecasting and demand management basics

  • Forecasting and demand planning self assessment
  • Demand management process definition
  • Forecast differentiation
  • Forecasting as part of the S&OP process
  • Budget integration and rolling forecast
  • Successful demand planning implementations
  •  Forecast performance measurement

Day 2. Statistical forecasting

  • Configuration of statistical parameters
  • Statistical forecasting tooling
  • Implementation of statistical forecasting
  • Statistical forecasting in practice

Day 3. Forecast enrichment, organization and systems

  • Role of the demand planner
  • Behavioral aspects in demand planning
  • Collaborative planning
  • Use of Point of Sales data and Social media to improve forecast ability
  • Promotion planning
  • New product forecasting
  • Definition of improvement plan

€ 1995,- excl. VAT

Training documentation and lunch included, dinner and lodging excluded.

If you would like to attend this 3 day demand management training or request further information, please contact Loek Lemmens at Loek.Lemmens@EyeOn.nl

Read more about this masterclass in the leaflet.

Loek Lemmens

Loek Lemmens

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