Master Class Forecasting and Demand Management, Croy Castle - Aarle Rixtel

Stijn Rutjes   |   November 04, 2014   |   Process   |  

Market conditions for companies are challenging nowadays. Increased competition, margin pressure, complexity of product introduction and phase out, global capability imbalance are some of the key words characterizing these challenging conditions. These changes are translated into increased variability of demand and higher levels of uncertainty in forecasting product consumption. This has turned the demand planning function into a vital business position. Despite efforts over the last decades to increase value chain flexibility, forecasting demand is still of eminent importance in many companies. All entities in the value chain operate triggered by the expected demand from the end customer. The quality of the estimation of the demand directly influences the quality of the chain in terms of customer service levels, inventory levels and cost levels. Research shows that in many companies, ten percent or more of net gross profit is lost because of forecast inaccuracy. It causes overages and shortages in inventory. Additionally, the inaccurate forecast causes production re-planning that creates purchasing, financing and scheduling difficulties.

This 3-day forecasting and demand management training is designed to introduce the key concepts and core requirements needed to enable robust demand planning processes that drive your business.

After attending this forecasting and demand management master class you are able to:

  • Define and execute improvements on your forecasting and planning process
  • Understand the elements that influence demand and value the benefits of a robust forecasting process.
  • Circumvent potential obstacles and barriers to changing the process
  • Identify how the demand plan is best integrated into crucial business processes (like manufacturing, execution, strategy) and the S&OP process
  • Implement meaningful measurements for the demand management process.
  • Use Point of Sales data to improve the quality of your forecasting and demand shaping activities
  • Evaluate skills and competencies needed in the demand planning process.

This course also offers a unique opportunity to meet and discuss with your demand planning peers from different companies in the pharmaceutical industry.

The demand management training is planned for 3-5 February 2015 and facilitated by Freek Aertsen, Yulia Meshalkina, Stijn Rutjes and Ieke le Blanc.

Read more about this masterclass in the leaflet and sign up by sending an e-mail to Noelle Langenhuijzen (noelle.langenhuijzen@eyeon.nl). .


Stijn Rutjes

Stijn Rutjes

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