Speeddating at the Food & FMCG Network Meeting

Monique Bourgondiën   |   May 24, 2013   |   FMCG   |  

Today’s business environment is characterized by critical consumers, a high promotion pressure and a continuous focus on consumer prices. Business processes and supply chains need to be (re)designed continuously in order to cope with these challenges.

As a consequence, it is required to execute promotions and new product introductions that really add value in the eyes of the consumer. If you are able to run fast and flexible promotions and changes of the assortment, high margin levels can still be reached.

On the other hand, also failures may occur during the process of getting the goods to the customer and extra costs are being made to correct these failures. Businesses are not always aware of these so-called failure costs that put pressure on its business margins and service levels.

During the event we aim to share expertise, new insights, ideas and examples to improve your margins and service levels by focusing on planning, budgeting and forecasting. Planning of this day is as follows:

09:00 - 09:30 Entry & coffee
09:30 - 09:45 Welcome
09:45 - 10:45 Guest speaker: Nanne Michgels
  Margin boosters from a marketing perspective and its 
  reflections on supply chain management
10:45 – 11:15 Short Break
11:15 - 12:30 Presentation of findings of the interviews and interactive
  discussions on marginboosters and servicekillers
12:30 - 13:30 Lunch Break
13:30 - 14:30 Customer Case: Lassie
  Planning Wheel
14:30 - 15:15 EventCasting met focus op NPI
15:15 - 15:30 Short Break
15:30 - 16:45 “Speeddating”
16:30 - 17:00 Evaluation speeddating and wrap up 
17:00 - 19:30 Dinner & Drinks


Please contact Noëlle Langenhuijzen for more information.

Monique Bourgondiën

Monique Bourgondiën

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