Whitepaper: Forecasting & Planning in the Food Industry

Forecasting & Planning in the Food Industry

This paper first describes the industrydynamics which puts high demands onforecasting and planning. In the second part,the key issues in business planning processesare identified: one number planning,promotion planning, upstream collaboration,the involvement of marketing and sales inthe forecasting process, capacity bottleneckresolution, new product introductions andperformance management were mentioned bythe participants as most significant.Based on these issues 10 key ingredients arepresented that guide the implementation ofresponsive forecasting and planning processesin the food industry. Together they compose arecipe to make planning and forecasting light!

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