Fast moving consumer goods

Changing consumer behaviour and the fast-changing retail environment pose big challenges, to the way manufacturers and retailers can cope with these dynamics. High-performing companies follow well-structured forecasting & planning processes and intelligent quantitative models to remain successful. EyeOn’s innovative and proven planning know-how supports companies to stay ahead.

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The online revolution is in full progress and direct consumer relations are increasingly important, resulting in more differentiated sales and distribution channels. To be profitable, companies react with focused marketing and promotions often combined with introducing new products at a higher pace. Therefore, sensing what is impacting consumer behaviour and connecting the different steps in the value chain is key. The use of big data within planning and forecasting processes is becoming more common and helps companies to better predict consumer demand.

EyeOn likes to implement their innovative planning know-how and forecasting models to help manufacturers and retailers staying at the forefront of the highly volatile consumer market. Mainly we help our customers via projects in which we analyse current planning processes and creating a roadmap to guide companies to the desired state of their planning process.

We can also deploy our consultants for interim solutions if companies need temporary planner or planning management capabilities in order to bridge an organizational transition. Over the past couple of years we have supported many companies in this way. Our customers are especially happy with the speed with which our consultants learned the content of the job and the fast process improvements that we were able to make.

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Companies in the FMCG industry often deal with comparable issues, like setting up best-in-class S&OP and Integrated Business Planning processes, improving forecast accuracy, using fact-based promotion planning, involving sales, working capital reduction, scenario planning and using non-conventional demand signals to predict sales. EyeOn hosts an inspirational knowledge network for planning & forecasting professionals in the FMCG industry. The network allows you to share experiences and best-practices on planning & forecasting topics with peer companies in the FMCG industry.

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Selection of FMCG customers