EyeOn Consumer Goods event “Big-data & Demand Planning''

02/16/2017
EyeOn Consumer Goods event “Big-data & Demand Planning''

Forecasting and demand Management is a considerable challenge in consumer-facing industries with high seasonality, decreasing product life cycles, high price erosion, growing promotion pressure or new distribution channels emerging. On the other hand, more data becomes available; social media, point of sales, websites search behavior have the promise to provide a wealth of information on (consumer) behavior. The key question is: how can big data help improving demand planning?

After a successful first meeting, the second Consumer Electronics network meeting is held at February 16th in 's-Hertogenbosch at the Jheronimus Academy of Data Science (JADS) bon the topic of “Big-data & Demand Planning”.


To diversify and further leverage the experiences in working with big data, for the coming meeting we also invite other Consumer Goods related companies like Unilever, Coca Cola and Heineken.  

Date: February 16th, 2017
Location: Sint Janssingel 92, 5211 DA 's-Hertogenbosch

Preliminary Agenda:

1400 – 1430       Welcome with coffee
1430 – 1500       Opening and introduction with Mentimeter. Edward Versteijen, EyeOn
1500 – 1600       How artificial  intelligence is changing the supply chain. Sander Van den Broek, Optiply
1600 – 1700       The headphone case; Web scraping, Google search, weather impact, Point of Sales, Social Media and the impact on headphone sales
1700 – 1800       Diner
1800 – 1900       Demand Shaping: how to increase forecast accuracy by changing demand? Ruben Mak, Blue Mango  
1900 – 1930       Applying Big Data in Demand Management in your company; Mentimeter facilitated discussion.
1930 – 2000       Closure and Drinks

Sign up
Are you interested to join the event, please sign up by sending an e-mail to Kim van Broekhoven, academy@eyeon.nl. 


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